While the world may be trending more towards online transactions for many businesses, there is still an important place in the world for classic checks. When you are a business, you need to make sure that everything is representing your company.
Everything you do is a reflection on your company’s brand. This is one of the reasons you should have custom business checks.
Custom Business Checks
Custom Business Checks are another piece of the marketing and branding machine that your company is building. Sure, social media and your company's website are probably the first things you think of when marketing. After that you may think of company uniforms or letterheads and paper. It’s short sighted to not see almost anything as a branding opportunity. Custom business checks allow you to represent your brand every time you make payment on an invoice. Custom business checks provide you with a credibility that becomes ingrained on the receiver of the check. Your check shows a professional attitude. You’re paying money owed. Even for single transactions, this shows your reliability. It’s a natural inborn feeling to feel trust towards someone who pays us money we are owed. By using custom business checks you can ensure that each time that feeling occurs, your logo and brand are right there being associated with it. There are a lot of websites and companies that will allow you to design and customize your own business cheques. Alternatively you can use a guide or a consultant to make sure that you get exactly what you want out of them.
There are many options for things you can do when customizing your cheques:
- Company Logo - This is one of the most crucial parts of a customized cheque. Your logo represents your company. It’s the visualization of your brand. It’s trickier than you think. It’s not a case of just tossing your logo onto the cheque. You need to ensure that your cheque is visible but tasteful. You want to make sure that any text on it is large enough to be read easily without viewing aids.
- Contact Information - Just like anything else with your branding, there should be a way for the person who has it to contact you if they would like to learn more about your business or to purchase something you have to offer.
- Customized Colour Palette - Your customized checks should have a customized colour scheme that matches your company’s colour scheme. It’s just one more way to ensure the recognition and association with your company.
When dealing with banks and your business accounts, when you wish to make a deposit you use a deposit slip. This allows you to make multiple deposits simultaneously and better track your money through your business. Deposit slips can also be customized for your company. Admittedly there is not as much customization available with deposit slips. There is still the opportunity for branding and that is an opportunity that needs to be taken advantage of. If you wish to get personal deposit slips, there are not nearly as many places online. Generally for deposit slips you can order them from a printer and then pick them up. Some will deliver directly to your door, but those deposit slips have your account information on them so you want to ensure it’s high security shipping when that is the case.