Online marketing refers to a company’s marketing efforts that take place online through various platforms including email marketing, mobile marketing, search engine marketing, social media marketing and more.
Thanks to the use of computers, tablets and smartphones online marketing is one of the most important and popular types of marketing. Keep reading to find out more about online marketing and how to best utilize it.
Social Media Marketing
Social media marketing is at the forefront of many marketing campaigns and strategies for small, medium and big businesses. Social media marketing includes implementing a social media strategy, managing social media accounts, interacting with customers across various social media platforms and more. Social media is one of the easiest ways for companies to interact with customers in a cost-effective manner. It allows for customers to inquire about services and products and to receive customer support. Some of the main social networking platforms that many companies use include Twitter, Facebook, Snapchat, Instagram, YouTube, Google +, Pinterest and more. Social media marketing can also allow a company to establish their reputation and culture. Social media marketing should implement a strategy so that the message is the same across all social media platforms. Listening to customer concerns and providing them with value in social media posts will help companies gain a social media following which can be used for promotions, information, contests and more.
Marketing automation can easily allow a company to automate certain functions of their marketing campaigns. Marketing automation usually incorporates the use of software to help streamline marketing processes and scale them. Marketing automation can help with many different marketing functions including lead generation, customer relationship management, promotional selling and customer satisfaction. It is important for there to be a central marketing database to include customer information and marketing data. This database will act as the central hub for all marketing efforts including email marketing, campaign management, marketing forecasting, customer lifecycle management, website traffic flow, social marketing strategies and analytics. Using marketing automation software can streamline all marketing efforts in a timely and organized process. Some of the most popular marketing automation software includes Pardot, Marketo, HubSpot, ActiveCampaign and more.
Search engine marketing
Search engine marketing is a way of getting visitors and purchasers through the use of paid and unpaid traffic efforts. There are different factors of search engine marketing including SEO and SEM. SEO refers to search engine optimization which gains traffic through unpaid efforts. SEM refers to search engine marketing in which traffic is being bought through paid listings. By paying for product listing advertisements and text-based advertisements they will be visible to more people because they will show up on the search engine results page. This allows for the customer to see those results and purchase, making it one of the most effective and timely types of marketing. Search engine marketing is a proven way to grow a business in an extremely competitive environment.
Mobile marketing refers to marketing efforts that take place on a mobile device such as a tablet or smartphone. There are many different styles of mobile marketing including customized ad formats, social media integration and mobile applications. Mobile marketing is an extremely effective way of promoting goods and services to possible customers because it can easily be done in a timely manner based on a person’s geographic location. Since people are spending more time on their mobile devices mobile marketing is one of the best ways to connect with customers. Mobile marketing may include the use of SMS (short message service), MMS (multimedia message service), push notifications, in-game marketing, application-based marketing and more.
Employing the right marketing strategies online across a variety of mediums can give your business the visibility and access to customers it needs to grow and succeed. When you are organizing your company’s marketing efforts make sure that you have a strong strategy that is unified and measurable. This way you will be able to determine what marketing efforts are working and which ones may need to be tweaked for better results. Thanks to online marketing you will be able to reach your customers anywhere via their smartphone, tablet or computer.