Everyone has seen stock photos whether they realize it or not. Stock photos are used everywhere on the internet and throughout advertising. Stock images are available at a fee and can be used in one of two ways.
There are stock photos everywhere. Stock photo companies compete to create as many photos as possible so they can provide a photo for every situation.
There are two types of stock images. Royalty free images are single purchase unites. You purchase the use of it once, and then you can use it as many times as you want for basically anything you want to use it for. Royalty free images do limit the amount of people/businesses that can use them which is one of the factors of price. The second type of image is rights-managed images. These images have restrictions and limitations. Rights-managed images can be limited by many different factors. The first factor that limits rights-managed images is duration. You can purchase the items, but only for a certain length of time. Geographic region is another way that rights-managed images are limited. You’re only allowed to use certain images in certain regions. This makes sense when stock image companies wish to avoid potential regional insensitivity. Additionally stock images may be limited by what industry or business your company participates in. All of these are more can be invoked by the license agreement you sign with your stock image company.
Businesses and advertising companies need to always choose the right stock photos for their purpose. Try to choose something that benefits your ad campaign, but also something that has not been sold many times. Replicating a campaign from another company or using old and tired photos is a sure way to avoid reaching the public like you’re attempting to do.
Stock images are always covered by copyrights from their companies and protected by copyright law. This means that stock images are protected from unwanted use and should never be used without a licensing agreement. It’s important to ensure your website’s use of stock images is legal as you can face potential lawsuits. Even if your website is designed by someone else, it’s your responsibility to ensure that the pictures are all legal.
Stock photos can sometimes seem like a bit of a joke due to their sometimes outrageous nature. Some examples of the titles of some of the odder stock photos include:
- “Man in chicken suit eating friend chicken”
- “Woman licking own dress made of sandwich meats”
- “woman licking cactus”
- “Raw chicken with female doll head attached”
- “Hot Dog with a banana instead of a hot dog”
- “Multiple dream cheeseburgers attacking woman psychically”
- “Woman dressed as Adolf Hitler peeling potatoes”
- “Woman balances ciabatta bread on head”
- “Woman wears glasses made of chocolate chip cookies”
As you can hopefully see from the titles listed, stock photos can quite often supply photos for legitimately any situation or advertising campaign. Whether or not that is a good idea may be for debate, but the usefulness of most stock images is not.