Sometimes referred to as enterprise dashboards, business dashboards, or business intelligence dashboards, dashboard analytics are a set of visual tools, such as graphs, that display business metrics.
Common metrics include key performance indicators (KPIs) for businesses, such as sales growth, incremental sales, working capital, and more. They may include information about finances, marketing, and/or sales. Much like the dashboard in a car, a set of “dashboard” analytics feature handy, consolidated information arranged on a single screen so that it can be easily interpreted. They may also be targeted towards a specific target or goal, helping employees and business owners and managers to understand how far off they are or what they have achieved. Usually, these interfaces are customizable and sync real-time data from a variety of sources.
Dashboards may be created manually, for instance in a spreadsheet. However, dashboard software indicated KPIs for businesses is also available.
Dashboard Software for Businesses
Software from companies such as Oracle and Microsoft are just a few of those offering dashboard analytics for businesses. Dashboard software may also be geared towards small business owners, or businesses in a particular area or field. If you’re in the market for dashboard software, it’s important to compare features and costs before you buy. An effective business dashboard is accessible, user-friendly, relevant, and makes use of real-time data. The goal is for the dashboard to quickly provide decision-makers with all the information they need to operate a business. Some common goals include:
- Determining value based on data. Having a lot of data about your customers is only helpful when you can use that data to make intelligent decisions.
- Consolidating numerous data points. Businesses tend to have data from a number of sources. Consolidating it and generating a report that can then be interpreted is difficult, but dashboard software does this work for you, incorporating real-time data from files in CSV, MS Access, or Excel along with applications and database servers.
- To improve departmental transparency. Dashboards help teams to quickly understand how they are performing. When each member of a team can see and understand the metrics, it’s easier to get everyone on board with a common goal.
- To predict consumer behavior. Analytics are often used by businesses to help them make smart marketing decisions. Dashboard software uses modelling to predict how customers will behave in the future, tools which are useful when it comes to forecasting sales and determining advertising strategies.
- Scaling intelligence efforts. Today, it’s easier than ever for employees to access analytics. Where reports were once reserved for management-level employees, that’s no longer the case. Predictive and visualization tools can help employees across the company.
Marketing Dashboard Software
Dashboard analytics are especially useful for marketing teams, and marketing-specific software exists. They include special marketing analytics, often featuring digital and online marketing metrics. Marketing dashboard software may include metrics such as follows, subscribers, likes, shares, page views, pay per click, web analytics, and more. Marketing dashboard software helps marketers to quickly understand their impact on their audiences.