Whether you’re an artist looking for recognition or a marketing firm looking to give someone else attention, whiteboard animation has become one of the more common and fun tools to do so.
Artists used to have two steps to their process that others could view. Start (blank canvas) and finish (completed canvas). As the information age continued to allow for more avenues of sharing and streaming, suddenly people could see the entire artistic process. It allowed the general public to take a peek in the brain window of the artistic mind. It’s given an increased respect to the process of creating art considering just how intensive the process can be.
Whiteboard animation isn’t animating an offices whiteboard. Thought that would be enjoyable, whiteboard animation is all about taking the process of animation and using incredibly fast stop time footage to turn it into animated activities. In a whiteboard animation the animator will be seen drawing the entire scene as it goes along. It’s an interesting and specific way of showing off an animation to tell a specific story. Whiteboard animation is used to entertain and is used in advertising. Because you are telling the story through the process of your art, you can make extra points by choosing exact moments to pause, to erase things, or to alter your pictures. Changing the facial features of a character in your whiteboard animation will completely alter the way your characters are portrayed during the animation. Whiteboard animation took a while but has been championed by the Royal Society of Arts. They chose to whiteboard animate many of their speeches and books and then post them on YouTube. It’s provided them with many views and their channel has been very successful.
Whiteboard videos are generally the finished results when you’ve put some time in with whiteboard animation. Whiteboard videos are used for marketing or show up on online video websites like YouTube. A good whiteboard video needs more than just excellent whiteboard animation. In order to create a good whiteboard video you need to include a musical score or background, sound effects as necessary and voice acting. Considering whiteboard animation is more of a visual art, people will often neglect the audio portion while creating a whiteboard video. The other thing needed is a good story. A good writer can give the whiteboard animator a wonderful canvas (metaphorically) to work with in the creation of the whiteboard video.
Uses in Marketing
Whiteboard animation is an intriguing form of making your point in advertising. It’s relatively inexpensive as it does not require traditional actors. A single animator and a single voice over actor or actress can provide you with an inexpensive but innovative commercial. It’s thought that the first style of whiteboard animation in marketing was done by ups. The use of the animators hand in the creation process lends itself to a more human experience. Many people dislike animation because they don’t like animated shows. The human hand as the art is created bridges that dislike and turns the entire commercial or advertisement into a work of art instead of just something intending to separate you from your money.